What is Digital Marketing?
Digital marketing is a broad field encompassing all marketing efforts that utilize electronic devices or the internet. It involves leveraging online platforms such as search engines, social media, email, and websites to connect with current and prospective customers. Digital marketing allows businesses to engage with a targeted audience in real-time, measure the effectiveness of their campaigns through analytics, and adapt strategies quickly for better results. This approach not only enhances brand visibility and customer engagement but also drives sales and fosters long-term loyalty.
What is process of recieving help with your Digital Marketing?
Many people find the process of starting Digital Marketing campaigns daunting for a number of reasons :
unfamiliarity with software or platforms
not feeling like it is relevant to their business model
not knowing what sort of content to make
not knowing how or who to target
feeling overwhelmed by the undertaking
These are just a few of the self imposed barriers business owners face when the prospect of embarking on digital marketing presents itself. My goal is to enable you to overcome there hurdles and feel self-assured and prepared when approaching the your campaigns.
The process begins with consultation, working with you to develop an understanding of your brand and beginning to build a picture of the target audience and an aesthetic for your brand that will resonate with them. We will then look at different methods and platforms and I will educate you in the functionality, purpose and how to get the most out of each. If you do not have a presence on some of the platforms I can help you set up accounts and begin growing them.
We will then work together to coordinate campaigns and plan content generation which is representative of your brand and build a relationship with your target audience. Through analytics we can review each campaign and hone in on exactly what is generating you business and engagement and establish your identity within the spaces. Giving you peace of mind going forward that the time you spend on future campaigns is purposeful and effective.
What can I help with specifically?
I have experience managing accounts for clients and conducting campaigns on :
Twitter, Blue Sky, Instagram, Facebook, Facebook Marketplace, TikTok
Large Scale Email Campaigns
Accumulating Sign Ups for Mailing List
Google Ads and SEOs
Additionally I can help you plan and produce high end content, with multiple contacts in the creative industry I can put you in touch with experienced videographers, musicians, actors and artists. I am an experienced video editor and can therefore help in the production of promotional material, and educate you if this is an area you wish to improve in.
The only limit to what digital marketing can accomplish for your brand is your imagination and I am excited to work with you in developing a vision for your business that will make your clients excited to engage with you on a digital medium.